React Media, in addition to their strong content brand, also brings Electric Monster “a tremendous amount of social media expertise,” Gielen said, which the company will apply to other properties.īased in Burbank, Calif., Electric Monster has raised an unspecified amount of funding. “Electric Monster is focused on finding and investing in the channels on these platforms with significant unrealized potential, and building them into the valuable properties they are meant to be.” “Despite being in its infancy, the digital video ecosystem and creator economy is massive,” Gielen said.
![mother goose club if you mother goose club if you](https://resources.tidal.com/images/47b5eab6/4be9/4d53/88a8/1f4f8b36397e/750x750.jpg)
Gielen said the new company is investing in and acquiring “brand-friendly” digital video channels to scale and build their audiences. That was founded by Gielen, a YouTube strategist who previously helped grow the online video businesses of Nickelodeon, Nick Jr. Marc Hustvedt, former CEO of React Media, has joined the team at MrBeast running the YouTube creator company’s core studio business.Įlectric Monster was formed earlier this year out of YouTube-focused media agency Little Monster. We trust the company and channels are in good hands to continue to evolve, expand and thrive.” After working on the company nonstop for over 15 years, we are happy to see it transitioning to Electric Monster, and we’ll be stepping away to finally spend some quality time with our family. In a statement provided to Variety, they said, “We have always wanted to build a strong digital brand with the intention of eventually passing it on to people we know would be able to help it continue to grow. Additionally, nearly the entire React Media team, about 25 employees, will stay on to help continue to run the channels, while Electric Monster will use its proprietary, data-driven audience growth and optimization methodologies to continue to expand the reach of new and existing content.īenny and Rafi Fine are not joining Electric Monster.
![mother goose club if you mother goose club if you](https://i.ytimg.com/vi/36ZJoknf0zU/maxresdefault.jpg)
As part of its acquisition of React Media, Electric Monster will take over all brands under the React Media umbrella - including Kids React, Teens React and Celebs React - along with the entire social footprint of its brands across YouTube, Facebook, Snapchat, Instagram and more.